Privacy policy

Last updated: 24/12/25

Sands Agricultural Machinery Ltd (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or contact us.

This policy is provided in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Company name: Sands Agricultural Machinery Ltd
Registered address: Sutton Rd, Catfield, Great Yarmouth NR29 5BG
Email: office@samltd.co.uk
Telephone: 01692 580522

We are the data controller responsible for your personal data.

2. What Information We Collect

We may collect and process the following personal information:

  • Name

  • Email address

  • Telephone number

  • Company name

  • Enquiry details submitted via contact forms or email

  • Technical data such as IP address, browser type, and pages visited (via cookies)

3. How We Collect Your Data

We collect data when you:

  • Fill in a contact or enquiry form on our website

  • Contact us by email or telephone

  • Browse our website (through cookies and analytics tools)

4. How We Use Your Information

We use your personal data to:

  • Respond to enquiries and requests

  • Provide information about our products and services

  • Improve our website and customer experience

  • Comply with legal or regulatory obligations

We will only use your data where we have a lawful basis to do so, such as consent, contractual necessity, or legitimate interest.

5. Cookies

Our website may use cookies to improve functionality and analyse website traffic.

Cookies may collect anonymous information such as:

  • Pages visited

  • Time spent on the site

  • Device and browser type

You can control or disable cookies through your browser settings.

6. Sharing Your Data

We do not sell or rent your personal data to third parties.

We may share your data with trusted service providers (such as website hosting or IT support) only where necessary and under strict data protection agreements.

We may also disclose information if required to do so by law.

7. How We Store and Protect Your Data

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.

Your data is stored securely and only retained for as long as necessary for the purposes outlined in this policy.

8. Your Data Protection Rights

Under UK data protection law, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to or restrict processing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us using the details above.

9. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those sites.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the “Last updated” date will be revised accordingly.